Jan 20, 2015 blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. A gamechanging approach to marketing, sales, and advertising. Blue ocean strategy including examples and pdf download. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation.
The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Instead of fighting headon with your competitors, learn how to create. Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The book succeeds in showing how businesses, can outdo their competitors. First published in 2005, it was updated and expanded with fresh content in 2015. Find an innovative keynote speaker on blue ocean strategy. The strategy canvas provides a highly visual tool to help look at future options. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. Seth godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks. You may or may not agree with the central philosophy. Sloane award for excellence in management consulting.
Stream and download audiobooks to your computer, tablet or mobile phone. An introduction to blue ocean strategy mba knowledge base. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Get 50% off this audiobook at the audiobooksnow online audio book store and download or stream it right to your computer, smartphone or tablet. Download blue ocean strategy summary text, audio and.
Essay on blue ocean strategy a marketing book 1053 words. Blue ocean strategy is a book published in 2005 and written by w. Featured on more than 300 bestseller lists across the globe. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Chan kim and renee mauborgne advocate a different approach to strategy. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real. Blue ocean strategy is a bad book, but it is not your usual bad book. Everyday low prices and free delivery on eligible orders. Qantas the australian way praise for blue ocean strategy. Chan kim author, renee mauborgne author, grover gardner narrator try audible free. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
The print book, blue ocean strategy is intriguing, but highly datadriven, which is very hard to translate into narrative. Strategy, blue ocean strategy, customers, competition, brand management, market analysis, decision making, industry analysis, newsletter promo summaries and excerpts of the latest. Blue ocean strategy, expanded edition book depository. Blue ocean strategy can be found on amazon blue ocean strategy. All in all, blue ocean strategy is a book worth reading. Blue ocean strategy is the most successful book on business masterplanning the economist. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks.
Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. In a book that challenges the typical entrepreneurial strategy, w. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and. May 30, 2017 to join the free indie business book club, click here. Based on an eponymously titled book, this strategy argues that cutthroat. The idea is that of a blue ocean and a red ocean and the difference.
Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift. Chan kim and renee mauborgne rank in the top 5 management gurus in the world in the thinkers50 list, a title they have held for ten straight years. In this article, the concept of value innovation, the cornerstone of blue ocean strategy, is analysed using the example of tefal actifry, a new type of french fry maker that used only one teaspoon of oil to make two pounds of fries, with roughly 40% fewer calories and 80% less fat. The text offers a practical handbook to business students and entrepreneurs who. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Download blue ocean strategy summary in pdf infographic, text and audio formats. How to create uncontested market space and make the competition irrelevant by w. Value innovation strategy competes in an uncontested market space. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans. Buy blue ocean strategy, expanded edition revised ed.
Thinkers50 strategy award for best business book of the decade. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans of untapped new market spaces ripe for growth. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean shift is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth. In part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. How to create uncontested market space and make the competition irrelevant by readingraphics may 31, 2016 april 27th, 2019 book summaries. Achieved via the delivery of features that have a highest marginal benefit to customer needs.
How to create uncontested market space and make the competition irrelevant book online at best prices in india on. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. The economist a great read for any leader looking to get a real edge in business and establish a real competitive. Blue ocean strategy is the most successful book on business masterplanning. You may or may not agree with the central philosophy, but you will be inspired. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. How to create uncontested market space and make the competition irrelevant audiobook by w. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. The case entitled how to implement blue ocean strategy challenges participants to apply key concepts of blue ocean strategy implementation to overcome key organizational and management hurdles while.
He is the coauthor, along with renee mauborgne, of the book blue. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Instead of fighting headon with your competitors, learn how to create uncontested market space and render your competition irrelevant. It is being published in a recordbreaking 46 languages and is a bestseller across five continents. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Blue ocean strategy audio book in hindi part 1 youtube. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by. Blue ocean strategy is a business leadership ideology associated with the theories of professor w. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Aug 08, 2019 the first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price.
Oct 08, 2015 in part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. In an audiobook that challenges everything you thought you knew, w. Essay on blue ocean strategy a marketing book 1053. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. Chan kim and renee mauborgne in the indie business book club. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. To join the free indie business book club, click here. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to. Chan kim and renee mauborgne in their book blue ocean strategy. Chan kim and renee mauborgne, professors at insead. Feb 03, 2015 buy blue ocean strategy, expanded edition revised ed.
645 154 1487 170 399 27 549 588 561 1276 1332 658 184 1480 1439 1055 318 175 1186 227 66 599 1087 405 1239 624 266 1177 926 152 1130